News > Christina Ricci to Play a Yellow Crayon in "Hero"

Christina Ricci has joined the voice cast of "The Hero of Color City," playing the "timid crayon Yellow." According to The Hollywood Reporter, "Ricci plays one of several crayons whose colorful world is threatened by an evil tyrant. She is the first member of the cast to be announced for the film, which is now in preproduction."

If you think this sounds dumb, well of course it does, it's for kids. But, because it's for kids, expect to see a lot of merchandise! THR:

Exodus also announced upcoming lines of merchandise, art supplies and educational products based on the film. Upper Deck will manufacture trading cards and Kidthing will create interactive games, digital books and activities available on its free downloadable player at Kidthing.com.

I find myself wondering, on this slowest of news days, who or what the evil tyrant could be. An enormous bottle of Wite-Out? Technology and its ability to render crayons obsolete? Damn, I guess this is how the kids get suckered in, too.

-DM